Harvard: Case study about Beyoncé

To her legion of fans around the world, Beyoncé can now add Harvard Business School professor Anita Elberse, author of an upcoming case study on the artist. Elberse’s study will focus on the business impact of Beyoncés 2013 surprise album drop. Harvard Business School students will be taking an in-depth look at the case study in Elberse’s “Strategic Marketing in Creative Industries” class next month. Continue reading