Professor Dr. Bodo B. Schlegelmilch, WU Executive Academy
Bärbel Schwertfeger’s name has always been synonymous with independent, critical yet unbiased reporting about Executive Education in Europe. With great commitment and professionalism, she has for years been following the latest in international MBA-related developments, trends and background stories. I wish Bärbel Schwertfeger every success with her MBA blog and am eagerly looking forward to her covering many exciting topics.
Univ.-Professor Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.) was founding Dean of WU Executive Academy and Chair of the Institute for International Marketing Management at WU Vienna till 2015 and is Professor for International Management and Marketing at WU Vienna. He held tenured Professorships in the USA and the UK and worked for Deutsche Bank and Procter & Gamble in Germany. He taught Marketing Strategy for C-Level Executives of Multinational Companies on six continents. For his research, he was awarded Fellowships of the Chartered Institute of Marketing (UK) and the Academy of Marketing Science (USA).