SDA Bocconi and Bulgari launch an MBA luxury track
SDA Bocconi School of Management and luxury goods retailer Bulgari have united their expertise to create a new specialization in luxury business management. The new track, available to 20 participants of the next cohort of MBAs (applications by April 30, 2011), will allow students to develop the managerial competences required today in the business of luxury goods and services.
The specialization, proposed and developed together by the faculty of SDA Bocconi and Bulgari managers, foresees for every participant three months of lessons at Bulgari’s headquarters in Rome and a two-month in-company project in an international branch of the Bulgari Group or at a branch of another company in the luxury sector.
The 20 participants will also compete against each other for three days in a Bulgari-labelled business game which will test their ability to deal with the challenges of growth, profitability and sustainability in the luxury goods business.
Bulgari is one of the global players on the luxury market. In 2010 the Group posted a turnover of 1.069 million euros. Bulgari relies on a store network in the most exclusive shopping areas in the world and on selected distributors. Bulgari has a product portfolio that ranges from jewellery and watches to accessories and perfumes.
“The collaboration with a leading group in its sector like Bulgari guarantees our program the necessary integration between theoretical approach and application to real and concrete cases,” said Alberto Grando, Dean of SDA Bocconi. “Together we can exploit the advantage of being Italian in two highly competitive and international markets like business education and luxury.”
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The collaboration between SDA Bocconi and Bulgari will guarantee the participants the attainment of SDA Bocconi’s MBA diploma and a specialization certificate in luxury business management guaranteed by the school and the Bulgari brand.
SDA Bocconi School of Management is the business school of Università Bocconi and aims to nurture and spread management culture and to promote the scientific rigor it shares with Bocconi. Founded in 1971, the school, with a wide offer of MBA, masters and executive programs, is today a leading institution in Italy and enjoys international recognition. In the 2011 Financial Times MBA ranking SDA’s MBA ranked 10th in Europe and 28th in the world.